Wimbledon Bids Farewell to Line Judges After 148 Years, Embraces Electronic Line Calling

Wimbledon Bids Farewell to Line Judges After 148 Years, Embraces Electronic Line Calling

 12:15 15/08/2025

Wimbledon 2025 marks the end of an era as line judges are permanently replaced by Electronic Line Calling (ELC), joining the US and Australian Opens. Once a signature sight with their sharp attire and stoic presence, line judges will now serve as “match assistants” and a shortened bunch will be on standby should the technology hit a snag.
Wimbledon Serves Up India Strategy: Targeting Cricket Fans for Growth

Wimbledon Serves Up India Strategy: Targeting Cricket Fans for Growth

 03:20 11/07/2025

Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.
Wimbledon Day 4: Djokovic, Sinner Target Round 3 as Paolini's Exit Shocks Tournament

Wimbledon Day 4: Djokovic, Sinner Target Round 3 as Paolini's Exit Shocks Tournament

 03:21 03/07/2025

Normalcy returned to Wimbledon as top seeds comfortably won their second-round matches. Early exits by Paolini and others add drama ahead of Djokovic and Sinner's matches.
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